Singapore Pools is a legal lottery operator providing safe and trusted environments for betting that also combat illegal gambling syndicates. Any surplus earnings are channeled through its Tote Board into charity donations and worthy causes across Singapore – its mission being “providing people who bet with an enjoyable betting experience while safeguarding winnings from being diverted to support organised crime syndicates”.

As the government-owned company had an $8 billion turnover (before prize payout and dividend distribution), it is no surprise that they operate some of the country’s largest retail outlets to meet customer needs – including iShoppes, iPlace and iCompare outlets that provide everything from sports bets to lottery products. Furthermore, online services are provided for those preferring playing at home or using mobile devices.

Singapore Pools leverages digital signage to advance its responsible gaming campaign and spread key messages such as playing responsibly and within one’s means. They have also deployed PADS4 across their outlets and branches, which displays event messages as well as realtime gaming and betting data through an XML data connection, eliminating manual programming needs while guaranteeing consistency of messaging.

Singapore Pools’ mission is to become a company “for good”, using its strengths and IT infrastructure for social good. To this end, in 2018 it established iShine Cloud as a charity which offers other charities access to secure software solutions on an economical IT platform.

Through iShine Cloud, the company seeks to enhance productivity and governance for its charitable partners, enabling them to focus their core business of serving wider society more efficiently. Already it has made an impactful difference in over 50,000 beneficiaries’ lives through e-government services as well as online and offline services provided.

Furthermore, Singapore Pools encourages its employees to be creative and generate ideas through a series of workshops. Collective Campus organized two one-day tech crash courses for 40 Singapore Pools staff in 2016, covering ideation methods, innovation theory and emerging technologies – trainings that helped empower employees while expanding problem-solving abilities.

Singapore Pools not only offers an extensive range of sports markets, but it also provides bettors with an Android phone the option of placing bets without being tied down by computers – this also applies to Toto, 4D and Singapore Sweep games!

If you’re planning a visit to any Singapore Pools outlet this Chinese New Year, make sure you visit Yishun. This store has already produced 7 jackpot prizes and 32 Group 2 winners so far; its prime location makes it perfect for residents living west of the city who don’t wish to travel too far for their pool needs.