Singapore Pools has established itself as one of the country’s most trusted and valued companies, dedicated to using its strengths for good in society. Committed to becoming a “Company for Good,” Singapore Pools upholds values such as integrity, customer service, innovation, community service and common goals, while adhering to responsible gaming guidelines such as encryption security measures that surpass industry norms – becoming part of World Lottery Association with WLA Responsible Gaming Framework Level 4.

Yeo and his team began the company’s digitalisation journey in 2016, by transitioning their traditional counter-service customer touchpoints into online-first customer interactions. This has resulted in faster onboarding, betting and cash withdrawal experiences for their customers as well as close collaboration with government agencies in combating illegal gambling activities.

Additionally, the company has successfully reduced the social cost of gambling through more responsible gaming initiatives. Their Responsible Gambling Campaign is promoted nationally with digital signage in all their outlets and branches to educate customers to gamble within their means responsibly and within their means. They use PADS4 to display event messages, lottery and betting updates which raise customer awareness of responsible gaming.

At TOTO Mobile Apps, its mobile apps are designed to assist customers in placing bets wherever and whenever they are. Compatible with iOS and Android devices, these apps allow customers to place TOTO, Sports, 4D bets as well as monitor accounts. Their user-friendly design provides secure yet convenient use while customer support via chat or phone can also be found within.

Singapore Pools makes deposit and withdrawal simple with multiple payment methods including bank link, eNETS, or in-person visits to any of their branches – there may be transaction fees associated with these methods; but overall the process is quick and painless. Furthermore, its website enables registration using MyInfo with Singpass which takes 2-5 minutes for identity verification purposes.

Singapore Pools promotes responsible gaming through the iShine Cloud platform, which provides other charities with an affordable and integrated set of charity-specific IT solutions. iShine Cloud has already brought on board 31 charities with 1,512 users and plans to expand operations further. iShine Cloud serves as proof of our company’s dedication to being a “Company for Good.” As Singapore strives towards becoming a Smart Nation, this platform will assist charities in improving productivity, governance, and efficiency so they can better serve their beneficiaries by taking advantage of IT infrastructure and expertise provided by the company. Furthermore, this platform is secure and reliable enough for charities to use safely. Furthermore, it facilitates best practice IT processes while the company’s IT professionals possess an in-depth knowledge of charities’ business requirements and regulatory environment.